MBM (English Programme) prides itself as the first graduate programme in branding in Asia. The programme aims at providing competent personnel for the world’s growing branding industry. The concept of branding is currently being integrated with a variety of businesses. The brand knowledge provides concrete directions for organisations and is widely applicable many marketing-related matters including value creation, customer relationship management, and corporate communication.
2605672 Brand Management and Strategy
2605675 Effective Communication in Marketing
2600700 Special Project I