MBM (English Programme) prides itself as the first graduate programme in branding in Asia. The programme aims at providing competent personnel for the world’s growing branding industry. The concept of branding is currently being integrated with a variety of businesses. The brand knowledge provides concrete directions for organisations and is widely applicable many marketing-related matters including value creation, customer relationship management, and corporate communication.

Curriculum

2605501          Marketing Management

2605611          Competitive Marketing Strategy

2605646          Brand Building Strategy

2605647          Brand Measurement and Audit

2605648          Seminar in Global Branding

2605649          Digital Marketing and Data Analytics

2605671          Marketing Research

2605672          Brand Management and Strategy

2605673          Integrated Brand and Marketing Communication Strategy

2605674          Consumer Behavior Analysis and Design

2605675           Effective Communication in Marketing

2600700          Special Project I

2600701          Special Project II

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